About Us

New Alrama is proudly the first and largest wholesale lingerie company in Egypt, earning the trust of customers nationwide for over three decades. With a reputation built on professionalism and reliability, New Alrama has become a household name, not only in Egypt but also across the Arab world, as we continue to expand and meet the needs of our valued clients. Located in Egypt, with a headquarters in Ismailia, New Alrama takes pride in providing premium-quality lingerie designed to combine comfort, elegance, and functionality. Our portfolio features some of the world’s most renowned brands, including Monica, Trivemph, and MB, which are globally recognized for their innovative and comfortable bras that cater to women’s beauty and comfort worldwide. In addition to these leading international brands, New Alrama has developed its own exclusive line of private-label products, including Goldnile, Mega, Julia, and Habib. These brands are thoughtfully crafted to meet the diverse needs of our customers, offering a wide range of stylish and comfortable underwear for every individual. With our state-of-the-art factories and commitment to excellence, we ensure every product is manufactured to the highest standards, delivering unmatched quality and a luxurious wearing experience. At New Alrama, we strive to provide products that suit every customer’s unique requirements, making us your ultimate destination for wholesale lingerie. Whether you're a retailer or a business owner, you can trust New Alrama to be your reliable partner for professional and seamless product import services. Let us help you grow your business with the finest lingerie collections designed to inspire confidence and comfort. Join us today and experience why New Alrama is the leading choice for wholesale lingerie in Egypt and beyond.